Meet Light, plus upgraded Standard and Ultra

Released 10/16/2026

Four quality tiers, one new

  • Light is a new quality tier for fast drafts. Use it to try ideas, compare directions and run lots of variations for the fewest credits, then make the final on a higher tier.
  • Standard and Ultra now run on newer image models. Standard is for everyday artwork up to 2K. Ultra gives polished detail up to 4K. Ultra Max is still the tier for the finest detail and real transparent PNGs.
The same bakery tee brief made on Light, Standard, Ultra and Ultra Max, each a sourdough loaf in front of a sun with arched RISE & BAKE lettering, with Light marked new
One brief on each tier. Actual DesignGen outputs.

Light for fast drafts

  • Light makes one size, about 2.5 MP, at the same cost whatever size you pick.
  • You can choose Light wherever you choose image quality, including Creative Studio, Image Studio, the editors and the mobile app.
  • When to use Light

One price per tier, everywhere

  • Each tier now costs the same number of credits wherever you use it. Before, the same tier could cost different amounts in different tools.
  • An edit costs the same as a new image at the same settings, so refining a design you like costs no more than starting over.
  • Standard tops out at 2K. A 4K request on Standard runs at 2K and is charged at 2K.
  • See credits per image

Ultra Max and Signature

  • Signature now costs 1.5 times the matching Ultra Max image at every detail level, including MAX.
  • Pro art direction now runs on Ultra Max. Light, Standard and Ultra use standard art direction, so they never use a free Pro art direction pass.
  • How to choose a quality tier