Creative Studio living briefs

Plan the idea. Create from the brief.

Plan and Extended Planning now maintain the Creative Brief as the idea evolves, so the goal, look, output, references, and assumptions are ready before a generation begins.

  • Plan and brief stay synchronized
  • Assumptions stay visible before generation
  • Complete briefs start creating directly
A planning conversation, synchronized Creative Brief, and approved campaign outputs arranged as one continuous workflow
One continuous state from planning through approved output.

Direction before generation

The plan is no longer separate from the brief.

Planning writes the same notebook that generation reads. You can see exactly what is ready, what DesignGen assumed, and what still needs a decision.

Read the complete workflow
01

Describe the job

Give Planning the outcome, audience, offer, platform, and references you know. Safe defaults become visible assumptions.

02

Review the living brief

Check the goal, committed visual direction, output settings, copy, and per-slide instructions before generation.

Six synchronized Creative Brief sections with five completed states and one visible assumption
Six brief sections stay aligned. Every unresolved assumption stays visible.
03

Create from the approved state

A complete current brief starts creating directly. Stale, incomplete, or conflicting plans return to review.

A six-image campaign contact sheet connected to a structured companion-copy draft
Curated visual context in. Campaign-specific copy out.

Companion copy with context

Write from the campaign people can actually see.

Paid accounts can choose Pro companion copy. It can use a collage of active references and up to 12 completed outputs, helping captions, listing fields, and hashtags respond to the finished visual direction instead of the prompt alone.

Visual grounding is not approval. Review product facts, claims, links, hashtags, and calls to action before publishing.

Choose by job
Standard
Pro
Availability
Every account
Paid plans
Best for
Fast platform-ready drafts
Visually grounded campaign copy
Visual context
Brief and campaign details
Active references plus up to 12 completed outputs
Use when
The brief already carries the story
The visuals contain details the copy should notice
Review for
Claims, tone, CTA, hashtags
Claims, tone, CTA, hashtags, and visual interpretation

Prepare Standard

Make the brief carry the message.

Name the audience, approved offer, destination, and tone. Choose the exact output type so the fields and length fit the platform. If the result is generic, sharpen the brief and regenerate only that output.

Strong fit: concise captions, emails, and listing drafts where the campaign facts already tell the story.

Prepare Pro

Curate the visual context first.

Keep only the references and completed outputs that should influence the copy. Confirm the product, offer, and platform in the brief. If Pro reads a visual detail incorrectly, correct the context or brief before regenerating.

Strong fit: visually specific campaigns, carousels, listings, and captions where scene, product, or design details matter.

Try companion copy in Creative Studio

Creative Studio remembers your saved quality choice. Free accounts are kept on Standard when Pro is not available.

Finish with the approved set, not a folder of loose downloads.

Select the gallery outputs that belong together and download the batch as a ZIP. The authenticated download path handles cross-origin assets, while a conservative browser limit protects the tab from oversized in-memory archives.

Five selected campaign assets grouped into one completed batch delivery
Five approved assets. One intentional delivery.

Your workspace, assembled

Five tools come together in one persistent session. Scroll to see them assemble around Operator.

Notebook

Keep notes and tasks alongside your creative work

References

Saved references guide every generation

Conversation

Context-aware chat that remembers your direction

Gallery

All outputs collected in one place

Output

Campaign-ready assets from your session

Sessions that remember everything

Your workspace persists between visits. References, notes, conversation history, and outputs all stay exactly where you left them.

Session created9:14 amReferences added9:22 amFirst output saved9:41 amResumed next day10:08 am
Session auto-saved

References in, campaign assets out

Attach reference images and brand context to guide your outputs. Hover a reference to see which outputs it influences.

Color palette
Typography reference
Layout inspiration
Brand texture
Hero banner1920 x 1080
Social post1080 x 1080
Story card1080 x 1920
Ad creative1200 x 628

Built for repeat work, not isolated experiments

Creative Studio is designed for teams that need to produce consistent creative output across campaigns, not just one-off generations.

Campaign launches

Build a complete visual system for a launch with images, variations, and video assets from one creative session.

Ad variations

Generate on-brand variations for different placements and audiences without starting from scratch each time.

Repeat brand content

Produce ongoing content that stays visually consistent with your brand across weeks and months of output.

Creative Studio questions, answered

Turn the next rough idea into a brief you can approve.

Plan the campaign, review the living brief, and create from the same persistent workspace.