Creative Studio · Plan with Sparrow
The plan you make is the batch you get.
Sparrow, Creative Studio’s assistant, plans the campaign with you, reads the links you share and keeps the settings you choose. Press Start creating and the first batch is made with that plan, not Studio defaults.
Real Creative Studio screens: a plan, then the batch it produced.
01Meet Sparrow
Sparrow now plans with you in Creative Studio.
Chat and planning replies in Creative Studio are labeled Sparrow. It’s the same Sparrow you can pick from the model menu in Operator, now powering the Studio assistant.
Extended Planning
Pro · EnterpriseWhen a campaign needs more thought, turn on Extended Planning in Plan mode. Sparrow thinks longer and plans in more depth, and those replies are labeled Extended Planning.
Illustration: turning on Extended Planning in Plan mode changes the reply label from Sparrow to Extended Planning.
02Share a link
Paste a link. Sparrow reads the page.
Drop up to 2 links into a message. Sparrow opens public web pages, reads their text and plans from what’s actually there. Each page it read shows up as a Read page entry in the turn. If it can’t open one, it tells you instead of guessing.
Illustration: a link to a public product page is pasted into a Plan mode message. A Read page entry appears, three lines of the page’s text are quoted, and Sparrow plans from them. A second link that needs a login gets the reply that Sparrow couldn’t open it.
What Sparrow reads
- 01Public pages
- Pages anyone can open over HTTPS. http links are opened over https.
- 02Up to 2 links
- Per message, in Plan mode, Extended Planning or Create mode.
- 03Text, not images
- Sparrow reads the page’s text. It doesn’t look at the page’s images.
- 04No logins
- It won’t sign in to a site. Private or login-only pages get an honest reply.
Pages that are offline, need a browser to render or are too large can’t be read either. DesignGen guides are read from our own content. Share links with Creative Studio
03Settings that stay yours
Set it once. Sparrow keeps it.
Pick the model and settings while you plan. When Sparrow’s plan points somewhere else, the choice you made holds, and Sparrow tells you it kept it.
Try it: pick any aspect ratio, then watch Sparrow’s suggestion.
Signature lane
Ultra Max
Sparrow’s plan
- 01
Settle it while you plan
Open Settings in Plan mode and choose the model (Standard, Ultra or Ultra Max with its Signature lane), detail, output size, images per ratio, aspect ratios and platform.
- 02
Sparrow can propose
As it plans, Sparrow can suggest settings too. Brief edits you make are what it sees on the next turn.
- 03
Yours stay yours
Sparrow won’t change a setting you chose unless your message asks it to. If its plan suggests something else, it keeps yours and says so.
Ultra Max Signature, Ultra High and HighRes need a paid plan. MAX and UltraRes need Pro or Enterprise.
04Start creating
Start creating, exactly as planned.
Press Start creating (the button may read Start from plan) and the first batch is made with the plan’s settings. No re-entering choices, no quiet fallback to defaults.
The plan card with Start from plan, and the first batch it produced.
01Settings carry over
The first batch uses the settings saved for the session, including what Sparrow set during the plan, instead of Studio defaults.
02Brief open or closed
Start creating works whether or not the Creative Brief panel is open.
03Desktop and mobile
Plan and press Start creating on desktop or on your phone.
05Pro art direction
15 free Pro generations
15 fresh Pro art-direction passes, on the house.
If you’re not on Pro or Enterprise, your generations get Pro art direction free for 15 generations. We refreshed the allowance in October 2026, so if you’d used yours, you have a fresh 15. The gallery banner shows how many are left.
On Pro and Enterprise, every new generation gets Pro art direction. Edits and regenerations of an existing image skip it and don’t use a pass.
06After the first batch
The same plan carries through to delivery.
- The plan is the brief
Plan and Extended Planning keep the Creative Brief current as the direction changes. Edits you make to the brief are what Sparrow sees on the next turn.
Plan a campaign in Creative Studio- Copy from the finished set
Write captions, listing fields and hashtags for the campaign. Standard companion copy works on every account. On paid plans, Pro companion copy can use active references and up to 12 completed outputs as visual context. Review claims, links and tags before you publish.
- One ZIP for the approved batch
Select the gallery outputs that belong together and download them as one ZIP. Very large selections may need to be split into smaller downloads.
Learn the carousel workflow
FAQ
Your questions about Sparrow
What is Sparrow in Creative Studio?
Sparrow is Creative Studio’s assistant. Chat and planning replies are labeled Sparrow. It is the same Sparrow you can choose from the model menu in Operator, now powering the Studio assistant.
What does Extended Planning do, and who can use it?
Extended Planning is a toggle in Plan mode for Pro and Enterprise accounts. Sparrow thinks longer and plans in more depth, and those replies are labeled Extended Planning.
Which links can Sparrow read?
Paste up to 2 links in a message in Plan mode, Extended Planning or Create mode. Sparrow opens public web pages and reads their text, and the turn shows a Read page entry. It reads text, not the page’s images. http links are opened over https, and DesignGen guides are read from our own content.
Share links with Creative StudioWhat happens when a page can’t be opened?
If a page is private, behind a login, offline, not public HTTPS, needs a browser to render or is too large, Sparrow says it couldn’t open it instead of guessing. It does not log in to sites. Paste the details you need into the message instead.
Will Sparrow change settings I chose?
No. Sparrow can propose settings while it plans, but anything you set is yours. It won’t change your choice unless your message asks it to. If its plan suggests a different value, it keeps yours and says so, for example: “Kept your aspect ratio (4:5) as you set it. Change it in Settings if you want something different.”
Plan a campaign in Creative StudioWhat does Start creating use?
Start creating (the button may read Start from plan) generates the first batch with the settings saved for the session, including anything Sparrow set during the plan, instead of Studio defaults. It works whether or not the Creative Brief panel is open, on desktop and mobile.
What are the 15 free Pro generations?
Accounts that aren’t on Pro or Enterprise get Pro art direction on the house for 15 generations. The allowance was refreshed in October 2026, so if you had used yours, you have a fresh 15. The gallery banner shows how many you have left. Pro and Enterprise get Pro art direction on every new generation. Edits and regenerations of an existing image skip art direction and don’t use a pass.
Compare plansWhich settings need a paid plan?
Ultra Max Signature, Ultra High detail and HighRes output need a paid plan. MAX detail and UltraRes output need Pro or Enterprise. Extended Planning is available on Pro and Enterprise.
Compare plansDoes the plan update the Creative Brief before I generate?
Yes. Plan and Extended Planning keep the Creative Brief current as the direction evolves, and edits you make to the brief are what Sparrow sees on the next turn.
Who can use Pro companion copy?
Pro companion copy is available on paid plans. It can use active references and up to 12 completed outputs as visual context. Standard companion copy remains available to every account.
Can I download a campaign as one ZIP?
Yes. Select the approved gallery outputs and download the batch as a ZIP. Very large selections may need to be split into smaller downloads to stay within browser-safe memory limits.
Start planning with Sparrow.
Share the page, set what matters, press Start creating.